The annual selection and transportation of the United States Capitol Christmas Tree, a tradition colloquially known as "The People’s Tree," has commenced its cross-country journey for 2024, featuring a significant partnership with Reno-based Schussboom Brewing Company. As a gold-level sponsor, the independent craft brewery is playing a central role in the logistical and celebratory efforts required to move a massive red fir from the Humboldt-Toiyabe National Forest in Nevada to the West Lawn of the U.S. Capitol in Washington, D.C. This year marks a rare occasion where the state of Nevada serves as the provider of the national centerpiece, highlighting the state’s diverse ecological landscape and its growing craft beverage industry.
The tree, a majestic Abies magnifica, was harvested in late October following a rigorous selection process led by the USDA Forest Service. Standing as a symbol of national unity and natural heritage, the tree is currently traversing a multi-state route that includes community celebrations, educational displays, and public viewings. Schussboom Brewing’s involvement extends beyond financial sponsorship; the company has developed a suite of commemorative beers specifically designed to honor the tree’s origin and the cultural history of the Silver State.
The Humboldt-Toiyabe National Forest and the Selection Process
The 2024 People’s Tree was sourced from the Humboldt-Toiyabe National Forest, which holds the distinction of being the largest national forest in the lower 48 states. Spanning approximately 6.3 million acres across Nevada and parts of eastern California, the forest provides a critical habitat for diverse flora and fauna and serves as a vital recreational and economic resource for the region. The selection of a red fir from this specific forest underscores the USDA Forest Service’s commitment to showcasing different regions of the American wilderness.
The selection process for the Capitol Christmas Tree begins years in advance. Foresters scout potential candidates based on specific criteria, including height, symmetry, fullness of foliage, and accessibility for harvest equipment. The 2024 tree was required to meet stringent aesthetic standards to ensure it could support thousands of handmade ornaments and withstand the journey across the continent. Once the "perfect" tree was identified, a specialized team utilized traditional and modern forestry techniques to harvest the specimen without damaging its branches or the surrounding ecosystem.
A Trio of Commemorative Brews: Botanical and Historical Tributes
To celebrate Nevada’s contribution to the national holiday season, Schussboom Brewing Company released three specialty beers, each reflecting a different facet of the state’s identity. These brews serve as "liquid ambassadors" for the journey, providing a sensory connection to the landscapes the tree represents.

The first of these, "Abies Magnifica," is a hoppy red ale that directly incorporates the botanical essence of the tree itself. Brewed with foraged red fir tips, the beer offers a distinct evergreen profile that mirrors the aromatic qualities of the Humboldt-Toiyabe wilderness. This use of foraged ingredients aligns with contemporary craft brewing trends that emphasize terroir and local sourcing.
The second offering, "Comstock Lode," is a hazy IPA named after the historic silver ore deposit discovered under Mount Davidson in the Virginia Range. The Comstock Lode was the first major silver ore discovery in the United States, sparking a mining boom that defined Nevada’s early economy and paved the way for its statehood in 1864. By naming a beer after this landmark event, Schussboom pays homage to the grit and industrial history of the region.
The final beer in the series, "Ghost of Christmas Pils," is a traditional Bavarian Pilsner. This brew is intended to honor the "rowdy spirits" and legendary figures of the Wild West. It serves as a nod to the social history of Nevada’s frontier towns, where saloons and breweries were often the center of community life.
Logistics and the Cross-Country Journey
Transporting an 80-foot-tall living tree across several thousand miles is a logistical feat that requires precision engineering and coordination. The tree is carried on a specialized semi-trailer equipped with an integrated watering system to maintain its hydration and freshness throughout the multi-week transit. The trailer is typically wrapped in commemorative graphics, making it a rolling billboard for the USDA Forest Service and its sponsors.
The 2024 route began with a public send-off on October 25 at Mount Rose Ski Tahoe. Following the initial celebration, the tree moved to Schussboom Brewing’s headquarters for an after-party, where the commemorative beers were officially debuted to the public. The journey continues through Nevada and Arizona, stopping in various municipalities where residents can sign the trailer’s banner and learn about national forest management.
The journey is not merely a transport mission but a series of community engagement events. These stops are free to the public and are made possible through the contributions of sponsors like Schussboom. The tree is scheduled to arrive at the U.S. Capitol in late November, where it will be hoisted by a crane and secured in a custom-built stand on the West Lawn.

Historical Context of the U.S. Capitol Christmas Tree
The tradition of the U.S. Capitol Christmas Tree dates back to 1964, when Speaker of the House John W. McCormack suggested placing a live tree on the Capitol grounds. For the first few years, a live Douglas fir was planted on the lawn, but it eventually succumbed to wind damage and root stress. In 1970, the Architect of the Capitol requested that the USDA Forest Service provide a cut tree each year, beginning a rotation that allows different national forests to showcase their unique timber.
Since then, the "People’s Tree" has come from nearly every corner of the United States, from the Northwoods of Minnesota to the temperate rainforests of the Pacific Northwest. The initiative is a collaborative effort involving the Architect of the Capitol, the USDA Forest Service, and the Society of American Foresters. It aims to highlight the importance of sustainable forest management and the role of public lands in American life.
Economic and Cultural Impact of Local Sponsorships
The involvement of a local business like Schussboom Brewing Company highlights the symbiotic relationship between federal initiatives and local economies. For a small, independent brewery, a gold-level sponsorship provides national visibility and the opportunity to engage with a broad audience. According to Briana Wagner, President of Schussboom Brewing, the partnership represents a "once in a lifetime opportunity" to represent Nevada on a national stage.
From an economic perspective, the craft beer industry is a significant contributor to the U.S. economy, providing over 400,000 jobs and contributing billions in economic output. By participating in high-profile events like the Capitol Christmas Tree journey, breweries can demonstrate their commitment to community heritage and environmental stewardship. The sale of commemorative products also helps fund the logistical costs of the tree’s journey, which is largely supported by private donations and corporate sponsorships rather than taxpayer dollars.
Forestry Management and Environmental Stewardship
Beyond the holiday festivities, the Capitol Christmas Tree program serves as an educational platform for forestry management. The Society of American Foresters (SAF) uses the event to promote the "science, technology, and practice of professional forestry." Selective harvesting of a single tree for the Capitol is framed within the context of larger forest health initiatives, such as thinning projects that reduce the risk of catastrophic wildfires and promote biodiversity.
The red fir (Abies magnifica) is a significant species in high-altitude forests of the Sierra Nevada and southern Cascade Range. These trees can live for several centuries and are known for their symmetrical growth and sturdy branches, making them ideal for heavy decorations. By highlighting this specific species, the Forest Service draws attention to the unique ecological challenges facing Nevada’s high-country forests, including drought and pest management.

The Culmination: The Lighting Ceremony
The journey will culminate in early December with the official lighting ceremony on the West Lawn of the U.S. Capitol. The ceremony is traditionally presided over by the Speaker of the House, accompanied by members of the Nevada congressional delegation. The tree will be adorned with approximately 5,000 ornaments, many of which were handmade by Nevada residents, including schoolchildren and local artisans, reflecting the "People’s Tree" theme.
The ornaments often depict Nevada’s landscapes, wildlife, and history, ensuring that the tree remains a true representation of its home state. Once the holiday season concludes, the tree is typically recycled into mulch or used for other environmental projects, ensuring its lifecycle ends with a contribution back to the earth.
Broader Implications and Analysis
The 2024 journey of the Capitol Christmas Tree illustrates the enduring power of national traditions to bridge geographic and cultural divides. In an era of increasing urbanization, the presence of a massive fir from a remote Nevada forest in the heart of the nation’s capital serves as a reminder of the vast wilderness areas that define much of the American West.
The partnership with Schussboom Brewing also signals a shift in how these traditions are marketed and celebrated. By integrating the craft beverage industry, organizers are tapping into a demographic that values local authenticity and artisanal quality. This collaboration not only supports the logistics of the move but also enriches the cultural narrative surrounding the event, turning a simple transport task into a multi-state celebration of regional pride.
As the tree makes its final push toward Washington, D.C., it carries with it the stories of Nevada’s miners, the fragrance of the Humboldt-Toiyabe, and the craftsmanship of Reno’s brewing community. The 2024 People’s Tree stands as a testament to the collaborative efforts of foresters, small business owners, and citizens who work together to maintain a 60-year tradition of holiday spirit and national pride.








